CASESTUDY

Fishlee - India's First Fish-Based QSR

CHALLENGE

Establish Fishlee as India's first fish-based QSR and drive market acceptance.

STRATEGY

Positioned Fishlee as fresh, fast, and flavorful with a fun, approachable tone.

EXECUTION

Created a playful brand identity, focused on high-traffic locations, and used influencer partnerships.

RESULTS

Strong interest, repeat visits, and positive word-of-mouth.
Successfully pioneered the fish-based QSR category.