CASESTUDY

Haldiram's - Positioning as an Indian QSR

CHALLENGE

Shift from snack brand to QSR, highlight regional menu diversity, and overcome the Western QSR association.

STRATEGY

Position Haldiram's QSR as the place for authentic Indian flavors with the campaign “India Ka Swaad.”

EXECUTION

Store Launches: In-store branding and sampling.
Outdoor & Print: High-visibility placements.
Social Media: Influencer content.
Radio & Digital: Media amplification.

RESULTS

50+ outlets opened.
Strong Indian QSR association.
High footfall and positive feedback.

CONCLUSION

Successfully positioned Haldiram's as the go-to for authentic Indian flavors.