CHALLENGE

PNG Jewellers aimed to connect with Marathi audiences by aligning with Paani, a film that shared the core value of purity.

INSIGHT

Purity, central to both gold and water, created an emotional bond with the audience.

STRATEGY

Position PNG as a brand of purity, leveraging Paani to tell a meaningful story.

EXECUTION

Digital Film: Focused on purity shared by gold and water.
In-Store Activation: Engaged fans with Adinath Kothare, boosting visibility.

RESULTS

2 Crore+ views.
Increased footfall and brand engagement.
Strengthened connection with purity.