CHALLENGE

PNG Jewellers aimed to appeal to a younger, digital audience while retaining its traditional legacy.

STRATEGY

Blend tradition with modern digital storytelling, leveraging influencers like Madhuri Dixit.

KEY CAMPAIGNS & IMPACT

1. Saptam Emotions Diwali Campaign - Increased Diwali sales by 30%.

2. Madhuri Dixit x Saptam Collection - 4 Crore+ views, reinforcing brand values.

3. 59 Seconds with MD- 3 Crore+ views and higher engagement.

RESULTS

7 Crore+ total reach.
30% increase in Diwali sales.
Multiple awards for creative excellence.