CHALLENGE

Connect with younger, digital-savvy audiences through influencer-led campaigns.

INSIGHT

Jewellery is emotional, and influencers build trust and authenticity.

STRATEGY

Position PNG as a blend of tradition and modern elegance, celebrating milestones through influencers.

EXECUTION

1. Influencer Content - 75+ videos on styling and festivals.
Impact: Increased engagement.

2. Festive & Bridal Campaigns- Highlighted gifting and occasion-based jewellery.
Impact: Boosted sales.

RESULTS

15M+ views
Stronger emotional connection
Increased sales during key periods