CHALLENGE

Ramada was expanding into the competitive hospitality market of Thailand — a market known for its vibrant tourism and strong local and international hotel competition. The challenge was to develop a fresh social media strategy that would position Ramada as a preferred choice for both domestic and international travelers while maintaining the brand’s global identity.

INSIGHT

Travelers today seek more than just a stay — they want experiences that blend comfort with local flavor.
Thailand's hospitality market is saturated, making differentiation through brand storytelling and cultural relevance critical. Social media plays a pivotal role in inf…
[6:05 pm, 21/4/2025] Abhishek: Case Study: Ramada in Thailand

CHALLENGE

Ramada aimed to differentiate in Thailand's competitive market while maintaining its global identity.

STRATEGY

Positioned as “Global Comfort, Local Flavor” with engaging social media content showcasing local experiences.

RESULTS

30% increase in social media engagement.
15% growth in direct bookings.
Enhanced brand awareness in Thailand.